Ingrid & Isabel is a maternity clothing brand that partnered with Thesis/BMG360 for conversion rate optimization services. I was the primary designer for this client, creating an internal design system and pattern library based on Ingrid & Isabel's brand guidelines and designing several new landing pages.
This is just one example of a test we ran that ended in a big swing in conversion. For this test, we compared two pages: the clients existing "Shop Essentials" page with our simplified version "Everyday Essentials" page. Designing an experience that focused on 3 hand picked best selling items, along with adding social proof to the page resulted in a generous lift in conversions.
Just a collage of page/section designs I did for Ingrid & Isabel that didn't make the case study cut.
Ingrid & Isabel
Big swing case study
Minded
Iterative Case Study
