Flock Foods is a company that sells chicken chips. Flock partnered with Thesis/BMG360 for conversion rate optimization services. I was the primary designer for this client, creating an internal design system and pattern library based on Flock Food's brand guidelines and designing several new landing pages.
For this test, we compared two completely different page layouts. The first page being an overview style page with value props, reviews & a shopping section. The second page being a 2 question quiz that asks the user what they would be looking to try in a new snack. The quiz ended up out-performing the overview page, 83% probability to best.
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