Minded is an online psychiatry provider that partnered with Thesis/BMG360 for conversion rate optimization services. I was the primary designer for this client, creating an internal design system and pattern library based on Minded's brand guidelines and designing several new landing pages.
For this test, we compared 2 pages we designed for Minded that were geared mostly toward depression help/medication. This is a landing page we iterated on multiple times for minded. Every iteration mostly contained the same sections: Hero, Meds, How it works, Comparison chart, Reviews & Final Call to action.
In this test, the difference between the 1st page and the iteration is the addition of a press section, bringing the comparison chart higher up on the page & adding a hero image and copy that seem more comforting/friendly. The iteration ended up getting a significantly higher amount of conversions.
Just a collage of page/section designs I did for Minded that didn't make the case study cut.
Ingrid & Isabel
Big swing case study
Minded
Iterative Case Study
