Ingrid & Isabel big swing case study

Ingrid & Isabel big swing case study

Ingrid & Isabel is a maternity clothing brand that partnered with Thesis/BMG360 for conversion rate optimization services. I was the primary designer for this client, creating an internal design system and pattern library based on Ingrid & Isabel's brand guidelines and designing several new landing pages.

What happened in this test?

What happened in this test?

This is just one example of a test we ran that ended in a big swing in conversion. For this test, we compared two pages: the clients existing "Shop Essentials" page with our simplified version "Everyday Essentials" page. Designing an experience that focused on 3 hand picked best selling items, along with adding social proof to the page resulted in a generous lift in conversions.

Ingrid & Isabel
Honorable mentions

Ingrid & Isabel
Honorable mentions

Ingrid & Isabel
Honorable mentions

Just a collage of page/section designs I did for Ingrid & Isabel that didn't make the case study cut.

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Let's get to know each other!

Need some design assistance? Another set of eyes? Maybe just someone to chat with? Im your gal.

Copyright 2023

Let's get to know each other!

Need some design assistance? Another set of eyes? Maybe just someone to chat with? Im your gal.

Copyright 2023

Let's get to know each other!

Need some design assistance? Another set of eyes? Maybe just someone to chat with? Im your gal.

Copyright 2023

Let's get to know each other!

Need some design assistance? Another set of eyes? Maybe just someone to chat with? Im your gal.

Copyright 2023